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Best Practice for Donor Record Retention in CRM Software
I am wondering if anyone has best practices for how long you keep an inactive donor's record in a database? We keep all donation history in our accounting system but our CRM (DonorPerfect) charges based on number of profiles, so we have been culling some small batches of donor records to stay within the current bracket for the cost, but we don't really have a good sense of a larger plan to follow for staying on top of this. Any suggestions/thoughts would be appreciated!