Leveraging Donation Portal to Support Fundraising Efforts
Outside of COVID19 disaster relief funds, we've never really leveraged the customization of the donation portal through CSuite/Stripe to highlight other funds and their work. As we are looking to grow our development team and the ways in which we support donors and fund holders interested in fundraising, I've wondered about customizing this page a little bit more often.
For example, during COVID19, we "Promoted" all the disaster relief for our partner communities. Moving forward, I am wondering about the utility of using the "Promote" feature to specially recognize and draw donors to other funds.
Some examples are highlighting all of our community funds and doing specific messaging around that. Recognizing designated endowment funds who all serve a similar mission (for example: "this month we are highlighting the critical work of our endowment partners who work in conservation across our state. Please visit our donation portal to make a contribution to their endowment fund to support this important work for generations to come."
Has anyone ever done anything like this? If so, what was your experience like? Was it helpful to fund holders? Were there any challenges?