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Having a gratitude attitude
I know how hard organizations work on crafting their fundraising appeals. And yes, I feel the pain of having 7 different managers read the ask and add their comments/edits. (As a friend says: Writing by committee is where good fundraising goes to die.)
Let's talk thank you's: Expert advice is to prepare your campaign thank you first or at least towards the beginning of the process. Yet so often it's the last thing composed.
Why is that? Showing a proper amount of gratitude to donors and supporters is what helps build the relationship, which of course is what fundraising is all about.
So why are so many thank you letters perfunctory, boring and void of any donor love? What advice would you give organizations about how to improve their gratitude attitude?