Surviving a pandemic and a recession
I"m proud to serve on the Leadership Institute of the National Association of Charitable Gift Planners.
At a recent virtual meeting there was extensive discussion about the hundreds of small colleges and thousands of nonprofits that will go out of business in the current environment. It then turned around to a robust discussion about what those organizations have in common that will survive and even thrive. It came down to four things.
- They have an endowment
- They have a charitable gift planning program
- They have the sophistication or connections to accept non-cash gifts
- All front line fund raisers are trained to talk to donors about endowments, donations from estates and non-cash gifts.
Ideas to ponder and consider ways you can put this into practice. It's easier than you probably think.