Multi-Channel Fundraising: Coordinating a Cohesive Campaign Across Platforms
Hi everyone!
I’m curious how each of you manages fundraising campaigns that span multiple channels—whether it’s email marketing, direct mail, social media, peer-to-peer fundraising, or in-person events. In my fundraising and development coursework, I’m learning that using multiple touchpoints can really boost engagement, but it can also be tricky to organize.
- Which channels have proven most effective for your organization?
- How do you create consistent messaging and branding across these different platforms?
- What kind of tools or workflows (in our software or otherwise) have helped you keep track of key metrics and outreach efforts?
If you’ve tried anything new this year—like exploring TikTok videos or launching a targeted donor segmentation campaign—I’d love to hear about that, too. Any lessons learned, success stories, or challenges you’ve faced are welcome!
Let’s use this space to share strategies and tips for making multi-channel campaigns cohesive, impactful, and (hopefully) easier to manage. Looking forward to learning from your experiences!
